Stories powered by data
Storytelling is the essence of effective marketing.
Communicating the benefits of your brand and products in a way that will motivate and influence the right people is the key to success on all channels. But at Cobb Digital we believe a good story is nothing without data. To craft an impactful narrative, you need to know the in-depth information on your current performance and your audience’s needs and behaviour.
This isn’t a new idea – the Ancient Greeks told us how to construct a good story more than 2,000 years ago. If you want to learn more, watch our MD’s TEDx talk on that very topic.
When you work with us, we begin by gathering the insights that matter to your objectives, and we use these to shape the story that will capture the imagination of your audience.
We don’t chase shiny numbers for the sake of it – we monitor and report on the figures that are supporting your business goals. Before we start work, we’ll agree KPIs with you that will demonstrate tangible growth.
Where possible, we’ll provide a forecast based on historic data and trends, or estimates using Google planning tools.
As we deliver each element of the work, we will review and examine the outputs and use our findings to inform forthcoming activities.
What’s this agile working everyone keeps talking about? Put simply, it’s a flexible approach that adapts to circumstances whilst remaining focussed on overall business goals. Whilst we plan our strategy six months in advance, we plan our work in eight-week sprints, meaning we can adjust our activity to suit changes in your needs, sector or results immediately as they occur.
We work collaboratively with you, and our progress is shared in real-time so you always know exactly what’s happening.
Most agencies will tie you in to six- or twelve-month contracts, and then fall asleep at the wheel after month three. We work to 30-day contracts, meaning we are constantly accountable for giving you value for your money. It’s a lot of pressure, but we’re up to the challenge.