Whether you’re rebranding or simply looking to make your creative content more impactful, our workshops are designed to help you bring your core values to life.
Defining a distinctive identity and tone of voice is a vital part of any marketing strategy. In an increasingly competitive landscape, standing out from the competition in a way that resonates with your audience is more important than ever. But how do you start?
Content strategy workshops
Our team are experts in crafting the right messages for the right people on the right channels. We will work with you and key stakeholders across your business to understand your audience – based on cold, hard data, not guesswork – and get to the heart of what makes your brand special. From there, we will look at the best ways to reach the people who will care about what you have to say, and a variety of creative ideas to help you say it effectively. Involving your wider team in the process means that everyone is committed to these ideas and their success.
You will come away with a six-month cross-channel content plan, integrated with your existing marketing plan, with creative campaigns that you can implement yourself, or get us to do for you!
What is it that makes your brand unique? What are the core values that you want your brand to be known for? Before you can roll out those winning creative campaigns, you need to get under the skin of your brand. Our team will work with you to drill down into the messages and tone that represent what you stand for and speak directly to your target audience.
You will come away with a bespoke brand strategy document that breaks down everything from your values and messages, to the key channels and tone that ensure your audiences really hear what you have to say.